About High Calibre – New Zealand Copywriters

High Calibre are New Zealand based copywriters and digital marketing specialists. Our goal is to produce highly relevant, interesting and creative copy, communications and campaigns, that will deliver the results you want from your marketing budget.

Meet Helen Horrocks, owner of High Calibre Copywriting

Helen has been in love with words from an early age. A self-confessed officer of the ‘grammar police’, she fell into copywriting accidentally, after enthusiastically taking a red pen to an experienced copywriter’s work. She’s been learning the language of ‘salesmanship in print’ ever since.

Trained and mentored by award-winning copywriters, digital marketing gurus and respected marketing industry associations, Helen has delivered a huge variety of work for both big brands and small businesses. Clients say it’s her natural ability to quickly understand the message, target and tone of voice required that makes her such an effective copywriter.

  • “Helen is an outstanding copywriter. She knows how to capture audiences with words, how to optimise for SEO and always gets the tone right. Highly recommend her.”

    Isabelle Bierwirth, Developers Institute

  • “Helen consistently comes up with fresh, original copy that connects with the reader. She is also highly professional, from brief to delivery, and always a pleasure to work with.”

    Mel Henson, Words That Sell

  • “I have absolutely no hesitation in recommending Helen for all your copywriting needs. Helen has delivered high-end work that met the brief to the letter, an outstanding piece of work at extremely competitive rates.”

    Simon Denton, Xe.com

  • “If you want the best words for your website that will get your message across clearly and boost your google ranking then you have to talk to Helen. We have used her services for several of our websites and found her to be an expert copywriter, extremely professional and a pleasure to deal with.”

    Brad Golchin, Wise Advice

  • “I was thoroughly impressed with every aspect of Helen’s work. Her precision and accuracy, as well as her creativity lead me to engage her services again – again she delivered beyond expectation.”

    Claire Barnsley, Babcock

  • “Helen was fantastic to deal with – quick, responsive, and superb with words while connecting with your target audience. Helen definitely adds value to our marketing, exceeding our expectations. We would highly recommend Helen to any business that is looking to grow and improve their business image.”

    Mark Mcleay, Creative Arch

  • “Helen has done a great job in telling my story: sometimes having that outside perspective makes all the difference. Not only is Helen’s writing extremely compelling and reader-friendly, but she’s great to work with too.”

    Cornelia Luethi, FX Marketing