Our Copywriting & Marketing Work

Copywriting and marketing projects we’ve worked on

With two decades of copywriting, digital, content marketing and publicity experience, High Calibre has worked on a huge variety of projects. Our portfolio includes search engine optimised web copy, press releases, sales letters, emails and autoresponder series, blogs, e-books, specialist magazine articles, award nominations, tender documents, advertising campaigns, video scripts, book blurbs and travel guides.

Here’s a small selection of work we’re proud of…

New Zealand Police

Crafting compelling and persuasive copy to populate an exciting new recruitment website: New Cops. The goal was to attract a diverse pool of candidates to the police service, using the ‘Better Work Stories’ of actual police officers.

Eye Institute

SEO was a critical component of this extensive web copy project for a market leading brand, which involved writing around 200 optimised pages of both informative and persuasive content for a range of eye conditions and their treatments.

Addicted to Fishing

Nicky Sinden’s ‘Addicted to Fishing’ TV show was already a huge hit with viewers. We used marketing and PR to gain additional media exposure for the show and its star to coincide with the launch of each new season.

Northland Journeys

With the goal of encouraging more tourists off the beaten track to experience Northland’s hidden gems, we crafted the copy for a series of engaging travel guides, each with its own unique style matched to the ambiance of the route.

Jolt Light

Shining the spotlight on an ambitious new brand targeting end users in the heavy industries - we helped bring the ‘Working Light’ campaign for Jolt alive with creative website and campaign copy across a range of digital and social channels.

Broadbill Boats

When new boat brand Broadbill Boats launched, they knew they needed to make a splash. We helped create a buzz around the brand with on-target copy for a microsite and launch campaign, aimed at a niche and high value segment of the market.

DonoBrace

Writing technical yet persuasive copy for a highly specialised product requires the ability to quickly understand the subject matter and the audience’s needs. That’s something we’re particularly good at, and were able to put into practice with website, brochure and social ad copy for DonoBrace.

Bay of Islands Sailing Week

For almost a decade we proudly provided NZ’s best big boat regatta with an integrated approach to communications and media, encompassing digital and social communications, PR, and the coordination of a diverse group of suppliers, sponsors and stakeholders.

utecture

utecture’s revolutionary construction software promised to change the way the industry builds. Our task was to position utecture as a serious player in the competitive global market, with persuasive and search engine optimised web copy.

“Helen was fantastic to deal with – quick, responsive, and superb with words while connecting with your target audience. Helen definitely adds value to our marketing, exceeding our expectations. We would highly recommend Helen to any business that is looking to grow and improve their business image.”

Mark Mcleay, Creative Arch
“Helen has done a great job in telling my story: sometimes having that outside perspective makes all the difference. Not only is Helen’s writing extremely compelling and reader-friendly, but she’s great to work with too.”

Cornelia Luethi, FX Marketing
“Helen is an outstanding copywriter. She knows how to capture audiences with words, how to optimise for SEO and always gets the tone right. Highly recommend her.”

Isabelle Bierwirth, Developers Institute
“Helen consistently comes up with fresh, original copy that connects with the reader. She is also highly professional, from brief to delivery, and always a pleasure to work with.”

Mel Henson, Words That Sell
“I have absolutely no hesitation in recommending Helen for all your copywriting needs. Helen has delivered high-end work that met the brief to the letter, an outstanding piece of work at extremely competitive rates.”

Simon Denton, Xe.com
“If you want the best words for your website that will get your message across clearly and boost your google ranking then you have to talk to Helen. We have used her services for several of our websites and found her to be an expert copywriter, extremely professional and a pleasure to deal with.”

Brad Golchin, Wise Advice
“I was thoroughly impressed with every aspect of Helen’s work. Her precision and accuracy, as well as her creativity lead me to engage her services again – again she delivered beyond expectation.”

Claire Barnsley, Babcock

Copywriting and marketing projects we’ve worked on

“Helen has done a great job in telling my story: sometimes having that outside perspective makes all the difference. Not only is Helen’s writing extremely compelling and reader-friendly, but she’s great to work with too.”

“Helen is an outstanding copywriter. She knows how to capture audiences with words, how to optimise for SEO and always gets the tone right. Highly recommend her.”

“Helen consistently comes up with fresh, original copy that connects with the reader. She is also highly professional, from brief to delivery, and always a pleasure to work with.”

“I have absolutely no hesitation in recommending Helen for all your copywriting needs. Helen has delivered high-end work that met the brief to the letter, an outstanding piece of work at extremely competitive rates.”

“I was thoroughly impressed with every aspect of Helen’s work. Her precision and accuracy, as well as her creativity lead me to engage her services again – again she delivered beyond expectation.”