Nicky Sinden’s ‘Addicted to Fishing’ TV show was already hugely popular with viewers. Our task was to use marketing and PR to gain additional media exposure for the show and its star prior to the launch of and throughout the airing of each new season.

Working closely with the show’s creator, we developed newsworthy stories around each of the episodes, and used a combination of targeted press releases, together with article writing for specialist titles, and some good old fashioned media liaison legwork to increase exposure for the show.

With a comprehensive calendar of PR and digital promotion, we were able to achieve both niche and mainstream media coverage across a wide range of print and broadcast media, and drive engagement with the show across multiple channels.