As market leaders in private eye surgery, Eye Institute wanted to ensure their presence at the top of search results for their flagship laser eye surgery treatment, as well as the huge range of eye conditions and symptoms they are able to treat.

SEO was therefore a critical component of this extensive web copy project, which involved writing approximately 200 optimised pages of educational and persuasive sales content, covering various symptoms, conditions and treatments for eye problems, as well as surgeon biographies and 'about us' content that clearly differentiated the company.

Provided with highly technical information from the institute's surgeons, our task was to demystify the medical treatments on offer, and write copy that was accessible and easily understood. The finished copy was designed to drive traffic through organic search, set patients' minds at ease about treatments, and strongly communicate the benefits of choosing Eye Institute over their competitors.